Agriculture management platform
Agriculture management platform
This use case highlights how the redesign simplifies business management by integrating essential tools into a user-friendly platform, improving efficiency and usability.
I conducted a comprehensive redesign of the AGRI platform to improve usability, streamline workflows, and boost user engagement. By analyzing user needs, I created intuitive interfaces and optimized functionality to help farmers and agri-food businesses achieve greater efficiency, sustainability, and traceability.
For the best experience, please view the use case on a computer for optimal readability and layout clarity.
Prototype
Prototype
Prototype
AGRI is a leading provider of digital agriculture solutions that empower farmers and agri-food businesses to optimize production, enhance sustainability,
and ensure food safety through data-driven insights and AI-powered tools.
Problem Statement
Agri's current user interface presents significant challenges for large-scale agribusinesses, resulting in information overload, difficulty in prioritizing tasks, and inefficient management of complex farm operations.
Farmers expressed a strong need for a unified platform to manage their agricultural operations. They seek a solution that integrates data from various sources, provides real-time insights, and improves decision-making processes. Additionally, users emphasized the importance of system flexibility to accommodate farms of different sizes.
Design Process
User Research
Empathize
Define
Ideate
Prototype
Dashboard Transformation
Logo redesign
Redesigned Dashboard
The dashboard's interactive search filter allows users to quickly locate specific data points within the table, while the KPIs provide a high-level overview of performance.
Farm Management Schedule
I created outlines the specific tasks, frequency, and responsibilities for monitoring all stages of each farm, including watering and organic treatment and more, ensuring optimal farm operations.
Original Dashboard
The dashboard was so cluttered with information that it was hard to know where to start.
Wireframe Dashboard-loading state
I created a comprehensive wireframe that outlined the basic structure and functionality of the user interface.
Project Scope
This project redesigned Agri's UI/UX to address information overload and enhance usability for large-scale agribusiness users. Farm-specific views were created, search and filtering capabilities were improved, and clear data visualizations were implemented to optimize user flow. A modern, intuitive interface was developed to facilitate efficient management of complex farm operations.
My Role
As the sole UI/UX designer on the project, I independently redesigned Agrivi's platform to address the specific challenges faced by large-scale agribusinesses. I conducted thorough user research, conceptualized the design, and implemented the new interface. This solo endeavor resulted in a significantly improved user experience, optimizing efficiency and satisfaction for end-users.
Pain point
Data Overload and Inefficiency
Farmers often struggle with managing data from various sources
(weather, soil, equipment, etc.), leading to inefficiencies in decision-making.
Resource Optimization
Balancing water, fertilizer, and pesticide usage while maximizing crop yield is a complex challenge.
Predictive Capabilities
Farmers need better tools to anticipate challenges like pests, diseases, or weather extremes to proactively protect their crops.
Goals
Increased Yield and Profitability
Farmers aim to maximize crop production and revenue while minimizing costs.
Sustainable Farming Practices
Many farmers prioritize environmentally friendly methods and reducing their ecological footprint.
Efficient Resource Management
Optimizing the use of water, fertilizers, and labor to improve overall farm efficiency.
AGRI is a leading provider of digital agriculture solutions that empower farmers and agri-food businesses to optimize production, enhance sustainability,
and ensure food safety through data-driven insights and AI-powered tools.
Project Scope
This project redesigned Agri's UI/UX to address information overload and enhance usability for large-scale agribusiness users. Farm-specific views were created, search and filtering capabilities were improved, and clear data visualizations were implemented to optimize user flow. a modern, intuitive interface was developed to facilitate efficient management of complex farm operations.
My Role
As the sole UI/UX designer on the project, I independently redesigned Agrivi's platform to address the specific challenges faced by large-scale agribusinesses. I conducted thorough user research, conceptualized the design, and implemented the new interface. This solo endeavor resulted in a significantly improved user experience, optimizing efficiency and satisfaction for end-users.
Problem Statement
Agri's current user interface presents significant challenges for large-scale agribusinesses, resulting in information overload, difficulty in prioritizing tasks, and inefficient management of complex farm operations.
Design Process
Empathize
Define
Ideate
Prototype
User Research
Farmers expressed a strong need for a unified platform to manage their agricultural operations. They seek a solution that integrates data from various sources, provides real-time insights, and improves decision-making processes. Additionally, users emphasized the importance of system flexibility to accommodate farms of different sizes.
Pain point
Data Overload and Inefficiency
Farmers often struggle with managing data from various sources
(weather, soil, equipment, etc.), leading to inefficiencies in decision-making.
Resource Optimization
Balancing water, fertilizer, and pesticide usage while maximizing crop yield is a complex challenge.
Predictive Capabilities
Farmers need better tools to anticipate challenges like pests, diseases, or weather extremes to proactively protect their crops.
Goals
Increased Yield and Profitability
Farmers aim to maximize crop production and revenue while minimizing costs.
Sustainable Farming Practices
Many farmers prioritize environmentally friendly methods and reducing their ecological footprint.
Efficient Resource Management
Optimizing the use of water, fertilizers, and labor to improve overall farm efficiency.
Logo redesign
Dashboard Transformation
Original Dashboard
The dashboard was so cluttered with information that it was hard to know where to start.
Wireframe Dashboard
I created a comprehensive wireframe that outlined the basic structure and functionality of the user interface.
Redesigned Dashboard
The dashboard's interactive search filter allows users to quickly locate specific data points within the table, while the KPIs provide a high-level overview of performance.
Farm Management Schedule
I created outlines the specific tasks, frequency, and responsibilities for monitoring all stages of each farm, including watering and organic treatment and more, ensuring optimal farm operations.
AGRI is a leading provider of digital agriculture solutions that empower farmers and agri-food businesses to optimize production, enhance sustainability,
and ensure food safety through data-driven insights and AI-powered tools.
Project Scope
This project redesigned Agri's UI/UX to address information overload and enhance usability for large-scale agribusiness users. Farm-specific views were created, search and filtering capabilities were improved, and clear data visualizations were implemented to optimize user flow. A modern, intuitive interface was developed to facilitate efficient management of complex farm operations.
My Role
As the sole UI/UX designer on the project, I independently redesigned Agrivi's platform to address the specific challenges faced by large-scale agribusinesses. I conducted thorough user research, conceptualized the design, and implemented the new interface. This solo endeavor resulted in a significantly improved user experience, optimizing efficiency and satisfaction for end-users.
Problem Statement
Agri's current user interface presents significant challenges for large-scale agribusinesses, resulting in information overload, difficulty in prioritizing tasks, and inefficient management of complex farm operations.
Design Process
Empathize
Define
Ideate
Prototype
User Research
Farmers expressed a strong need for a unified platform to manage their agricultural operations. They seek a solution that integrates data from various sources, provides real-time insights, and improves decision-making processes. Additionally, users emphasized the importance of system flexibility to accommodate farms of different sizes.
Pain point
Data Overload and Inefficiency
Farmers often struggle with managing data from various sources
(weather, soil, equipment, etc.), leading to inefficiencies in decision-making.
Resource Optimization
Balancing water, fertilizer, and pesticide usage while maximizing crop yield is a complex challenge.
Predictive Capabilities
Farmers need better tools to anticipate challenges like pests, diseases, or weather extremes to proactively protect their crops.
Goals
Increased Yield and Profitability
Farmers aim to maximize crop production and revenue while minimizing costs.
Sustainable Farming Practices
Many farmers prioritize environmentally friendly methods and reducing their ecological footprint.
Efficient Resource Management
Optimizing the use of water, fertilizers, and labor to improve overall farm efficiency.
Logo redesign
Dashboard Transformation
Original Dashboard
The dashboard was so cluttered with information that it was hard to know where to start.
Wireframe Dashboard
I created a comprehensive wireframe that outlined the basic structure and functionality of the user interface.
Redesigned Dashboard
The dashboard's interactive search filter allows users to quickly locate specific data points within the table, while the KPIs provide a high-level overview of performance.
Farm Management Schedule
I created outlines the specific tasks, frequency, and responsibilities for monitoring all stages of each farm, including watering and organic treatment and more, ensuring optimal farm operations.